Glossary
Sales automation glossary
Short answer
Short definitions of the sales, CRM, WhatsApp and real estate terms used across WeScaler.
01
A–Z terms
- BSP
- Business Solution Provider: a company authorised to give access to the WhatsApp Business API.
- Channel partner
- A broker who sells a developer's project for a commission.
- Connect rate
- Share of dials that are answered.
- COD
- Cash on delivery.
- CRM
- Customer relationship management software.
- DLT
- Distributed Ledger Technology platform where businesses register as senders under TRAI rules.
- DND
- Do Not Disturb: a customer's preference to block promotional calls and messages.
- DPD
- Days past due on a loan instalment.
- DPDP Act
- India's Digital Personal Data Protection Act, 2023.
- EOI
- Expression of interest: a refundable booking amount for a pre-launch project.
- Interested lead
- A lead who showed interest on the call. WeScaler plans on 2% of leads called.
- NDR
- Non-delivery report: a failed delivery attempt.
- RERA
- Real Estate (Regulation and Development) Act; each state has a RERA authority.
- ROAS
- Return on ad spend.
- RTO
- Return to origin: an order shipped back unsold.
- Site visit
- A buyer visiting a project, the key step before booking.
- Speed to lead
- Time from a lead arriving to the first contact.
- TRAI
- Telecom Regulatory Authority of India.
- Utility message
- A WhatsApp template for order, account or appointment updates.