1 · FindBring the right leads in
2 · FilterReach each one in the first minute
3 · FollowTrack every interested lead to a sale
Tool

WhatsApp marketing software on the official API, at Meta's price

Short answer

WeScaler WhatsApp Marketing runs WhatsApp Business API broadcasts, drips and AI follow-ups, with Meta fees billed at cost. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.

Start a WhatsApp pilotSee pricing
01

The problem

Calls get missed and emails go unread, but WhatsApp gets opened. Most teams still send WhatsApp messages by hand from one phone.

02

Broadcasts and drips

Send approved WhatsApp templates to opted-in segments from your CRM: new launches, offers, reminders or price updates. Drips send the next message automatically based on what the lead did with the last one.

03

AI follow-ups that reply for you

When a lead replies, an AI assistant answers common questions from your approved content, shares brochures and asks the next qualifying question. Hot replies are assigned to a person with the full chat history.

04

Meta fees at cost

WhatsApp marketing software often adds a markup on Meta's per-message fees. WeScaler bills Meta's rate as it is: about ₹0.86 per marketing message and ₹0.115 per utility message in India, plus GST. See the WhatsApp API pricing guide.

05

Use cases by industry

WhatsApp marketing playbooks by industry:

WhatsApp Marketing for Real EstateWhatsApp Marketing for real estate: property brochure sharing, new launch broadcasts and site visit confirmations. Built for Indian sales teams.WhatsApp Marketing for Banking & FinanceWhatsApp Marketing for banking & finance: loan offer broadcasts, EMI reminders and KYC document collection. Built for Indian sales teams.WhatsApp Marketing for D2C BrandsWhatsApp Marketing for D2C brands: abandoned cart recovery, COD to prepaid conversion and review collection. Built for Indian sales teams.WhatsApp Marketing for EducationWhatsApp Marketing for education: admission reminders, fee reminders and batch announcements. Built for Indian sales teams.WhatsApp Marketing for Auto DealersWhatsApp Marketing for auto dealers: test drive confirmations, service due reminders and new model launches. Built for Indian sales teams.
06

Opt-in and compliance

Meta only allows template messages to people who opted in to hear from you. WeScaler records where and when each opt-in was captured, honours opt-out replies immediately and keeps message quality ratings visible so your number stays healthy.

TRAI DND & DLT rulesTRAI's rules for AI calling and telecalling in India: DLT registration, DND scrubbing, number series and consent, with a short checklist.DPDP consent guideWhat the DPDP Act and Rules mean for calling and messaging leads: consent, notices, opt-outs and the May 2027 compliance deadline.140 vs 1600 numbersWhich number series Indian businesses must use for promotional and service calls, and what that means for AI calling campaigns.
07

Pricing

WhatsApp is billed at Meta's own rate with no platform markup.

Compare all plans. *Rates may vary based on client requirements.

08

What comes back to your team

Every reply lands on the lead's timeline, and anyone who responds is called next by the AI agent.

09

FAQs

Is bulk WhatsApp messaging allowed?

Yes, within the rules: registered numbers, DND checks for promotional calls, logged consent and opt-outs, and RBI calling hours for collections.

What does the WhatsApp Business API cost per message?

WeScaler WhatsApp Marketing runs WhatsApp Business API broadcasts, drips and AI follow-ups, with Meta fees billed at cost. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.

Do you mark up Meta's fees?

No. WhatsApp is billed at Meta's own rate.

Can I keep my own WhatsApp number?

Yes. Everything runs on your own WhatsApp Business account and number.