AI media buying that spends on ads that create buyers
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per qualified lead. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.
The problem
A lead fills a form at 9:40 pm and moves on with their evening. Your team calls the next morning. By then a competitor has already called, answered their questions and booked the next step.
Ad platforms reward cheap form fills, and many of those people never answer the phone.
Optimising for qualified leads, not clicks
Ad platforms optimise for form fills. AI media buying optimises for what happens next: which leads the AI agent qualified, which booked a visit and which bought. Budget follows real outcomes.
Daily budget moves
Each day, budget shifts away from ad sets producing junk leads and toward those producing qualified ones, within limits you set.
Reporting
A weekly report shows cost per lead, cost per interested lead and cost per visit by campaign, so you see what each rupee actually bought.
Use cases by industry
Budget optimisation by industry:
Pricing
Ad Budget Optimizer is included in the Custom (₹8/min*) and Enterprise (₹10/min*) plans, alongside AI calling.
Compare all plans. *Rates may vary based on client requirements.
What comes back to your team
Budget shifts to what works without waiting for a monthly review.
FAQs
How is this different from Meta Advantage+?
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per interested lead. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.
What budget do I need?
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per interested lead. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.
How do you measure a qualified lead?
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per interested lead. It works on its own or with the rest of the stack, with ready playbooks for real estate, finance, D2C, education and auto dealers.