Ecommerce customer journey mapping from ad click to repeat order
WeScaler Customer Journey maps every touchpoint from first ad click to closed deal and shows where leads drop off. For D2C and Shopify brands, it covers checkout drop-off analysis, post-purchase journey and repeat customer journey.
A familiar story in D2C
Priya's order arrived. Whether she orders again depends on how fast her questions about returns and tracking get answered, and whether you know when to reach out next.
Leads drop out somewhere between the ad and the sale, and nobody can say where.
How Customer Journey changes it
Journey mapping tracks every touchpoint and shows the stage where most people stop.
For D2C and Shopify brands, it is set up around three jobs. For checkout drop-off analysis, every step is tracked so the biggest drop-off stands out. The same flow covers post-purchase journey and repeat customer journey, each with its own script and rules.
Step by step: checkout drop-off analysis, post-purchase journey and repeat customer journey
Take checkout drop-off analysis. Here is what happens, in order, from the moment the lead appears:
- Every touchpoint is tracked
- We map the journey for checkout drop-off analysis
- Drop-offs are flagged by stage
- Fixes are measured on the dashboard
What comes back to your team
You fix the one step that leaks most, then measure again.
Where this sits in Find, Filter, Follow
Customer Journey is part of the Follow stage. Leads and call outcomes flow between every tool, so you can start here and add the rest later.
What it costs
Customer Journey is included in the Custom (₹8/min*) and Enterprise (₹10/min*) plans, alongside AI calling.
Compare all plans. *Rates may vary based on client requirements.
FAQs
How does WeScaler handle checkout drop-off analysis?
Customer Journey handles checkout drop-off analysis automatically: leads are reached fast, qualified with your questions and handed to your team with a summary in the CRM.
What does it cost for D2C teams?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
Does it integrate with my existing tools?
Yes. WeScaler connects to 99acres, MagicBricks, Housing.com, Meta and Google lead ads, Google Sheets and webhooks, and syncs with Salesforce, Zoho, LeadSquared and HubSpot.