DPDP Act consent for calling leads and WhatsApp
What the DPDP Act and Rules mean for calling and messaging leads: consent, notices, the November 2026 and May 2027 deadlines.
The short answer
Under the DPDP Act, you need a lawful basis, usually consent, to use a person's phone number for calls and WhatsApp, a clear notice of why, and an easy way to withdraw.
What the rule says
The Digital Personal Data Protection Act 2023 and its Rules, notified in November 2025, require consent that is free, specific, informed and unambiguous. Obligations phase in, with full compliance expected by May 2027.
What it means for AI calling
Record where and when each lead gave consent, state the purpose on the first call, honour opt-outs immediately and delete data you no longer need.
Checklist
- Capture consent text with every lead form
- Store consent source and time
- Offer opt-out on every call and message
- Set data retention periods
Put it to work
Knowing this is step one. The next step is acting on it every day without adding headcount. See how AI Calling does that, or book a 20-minute demo.
FAQs
Dpdp act consent for calling leads?
What the DPDP Act and Rules mean for calling and messaging leads: consent, notices, the November 2026 and May 2027 deadlines.
This guide is general information, not legal advice. Rules change; check the current regulation before relying on it.