WhatsApp marketing for real estate: brochures, new launch broadcasts and visit confirmations
WeScaler WhatsApp Marketing runs WhatsApp Business API broadcasts, drips and AI follow-ups, with Meta fees billed at cost. For brokers, channel partners and developers, it covers property brochure sharing, new launch broadcasts and site visit confirmations.
A familiar story in real estate
It is 9:40 pm. Meera fills a 99acres form for a 3 BHK in Sector 65, then keeps scrolling. Your caller dials at 11 the next morning. By then she has spoken to two other brokers and booked a Saturday visit with one of them.
Calls get missed and emails go unread, but WhatsApp gets opened. Most teams still send WhatsApp messages by hand from one phone.
How WhatsApp Marketing changes it
WeScaler sends approved WhatsApp templates to opted-in contacts, replies with AI and passes interested people to your team, with Meta's fees billed at cost.
For brokers, channel partners and developers, it is set up around three jobs. For property brochure sharing, an approved template goes to opted-in contacts and AI answers the replies. The same flow covers new launch broadcasts and site visit confirmations, each with its own script and rules.
Step by step: property brochure sharing, new launch broadcasts and site visit confirmations
Take property brochure sharing. Here is what happens, in order, from the moment the lead appears:
- Pick an opted-in segment from your CRM
- Send an approved template for property brochure sharing
- AI replies to responses and answers common questions
- Hot replies are assigned to a person
What comes back to your team
Every reply lands on the lead's timeline, and anyone who responds is called next by the AI agent.
Plan on 2% of leads called coming back as interested: 600 from every 30,000. Each arrives with a recording, a summary and a tier, so your real estate team spends its time on people who want to talk.
Where this sits in Find, Filter, Follow
WhatsApp Marketing is part of the Filter stage. Leads and call outcomes flow between every tool, so you can start here and add the rest later.
What it costs
WhatsApp is billed at Meta's own rate with no platform markup.
Compare all plans. *Rates may vary based on client requirements.
FAQs
How does WeScaler handle property brochure sharing?
WhatsApp Marketing handles property brochure sharing automatically: leads are reached fast, qualified with your questions and handed to your team with a summary in the CRM.
What does it cost for real estate teams?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
Does it integrate with my existing tools?
Yes. WeScaler connects to 99acres, MagicBricks, Housing.com, Meta and Google lead ads, Google Sheets and webhooks, and syncs with Salesforce, Zoho, LeadSquared and HubSpot.