AI media buying for real estate: cost per site visit, project launch media plans and portal vs social budget split
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per qualified lead. For brokers, channel partners and developers, it covers cost per site visit, project launch media plans and portal vs social budget split.
A familiar story in real estate
Before Meera ever enquires, she sees a launch ad for a Sector 65 project between two reels. Whether she taps it depends on whether the ad speaks to a 3 BHK buyer like her, and whether anyone calls her back when she does.
Ad platforms reward cheap form fills, and many of those people never answer the phone.
How Ad Budget Optimizer changes it
The budget optimizer reads call outcomes and moves spend every day toward the ads that produce interested leads.
For brokers, channel partners and developers, it is set up around three jobs. For cost per site visit, budget moves daily toward the ads that bring interested leads. The same flow covers project launch media plans and portal vs social budget split, each with its own script and rules.
Step by step: cost per site visit, project launch media plans and portal vs social budget split
Take cost per site visit. Here is what happens, in order, from the moment the lead appears:
- Connect Meta and Google ad accounts
- Call outcomes mark which leads are interested
- Budget shifts daily for cost per site visit
- A weekly report shows cost per interested lead
What comes back to your team
Budget shifts to what works without waiting for a monthly review.
Where this sits in Find, Filter, Follow
Ad Budget Optimizer is part of the Find stage. Leads and call outcomes flow between every tool, so you can start here and add the rest later.
What it costs
Ad Budget Optimizer is included in the Custom (₹8/min*) and Enterprise (₹10/min*) plans, alongside AI calling.
Compare all plans. *Rates may vary based on client requirements.
FAQs
How does WeScaler handle cost per site visit?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
What does it cost for real estate teams?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
Does it integrate with my existing tools?
Yes. WeScaler connects to 99acres, MagicBricks, Housing.com, Meta and Google lead ads, Google Sheets and webhooks, and syncs with Salesforce, Zoho, LeadSquared and HubSpot.