Guide
KPI dashboard examples for sales teams
Short answer
A KPI dashboard shows the few numbers that decide whether sales are on track: leads, connect rate, conversion, cost per lead and revenue. This guide shows examples for sales, marketing, real estate and ecommerce.
01
What is a KPI dashboard
A KPI dashboard shows the handful of numbers that decide whether sales are on track, on one screen, updated automatically.
02
Sales dashboard examples
- Lead funnel: leads, connected, interested, meetings, won
- Source report: leads and cost per interested lead by source
- Team board: follow-ups due and deals won per salesperson
03
Real estate and ecommerce examples
- Real estate: leads to site visits to bookings, cost per site visit by project
- Ecommerce: ROAS, RTO rate, repeat purchase rate, average order value
04
Metrics that matter
- Speed to lead
- Connect rate
- Interested leads per 100 called
- Cost per interested lead
- Visits or meetings booked
05
Put it to work
Knowing this is step one. The next step is acting on it every day without adding headcount. See how Sales Dashboard does that, or book a 20-minute demo.
06
FAQs
What is a KPI dashboard?
One screen that shows the key performance numbers for a team, updated automatically.
What should a sales dashboard show?
Leads by source, speed to lead, connect rate, interested leads, meetings or visits booked and deals won.