Customer data platform software for D2C brands
WeScaler CRM captures leads from portals, ads and calls, assigns them automatically and tracks every follow-up. For D2C and Shopify brands, it covers customer data platform, customer segmentation and repeat purchase tracking.
A familiar story in D2C
Priya's order arrived. Whether she orders again depends on how fast her questions about returns and tracking get answered, and whether you know when to reach out next.
Leads arrive from five sources and live in five places: portal inboxes, WhatsApp, Excel and someone's phone.
How CRM changes it
The CRM pulls every lead into one place, assigns it by your rules and keeps calls, chats and visits on one timeline, on the web and on the mobile app.
For D2C and Shopify brands, it is set up around three jobs. For customer data platform, a pipeline is set up for it, with owners, reminders and one timeline per lead. The same flow covers customer segmentation and repeat purchase tracking, each with its own script and rules.
Step by step: customer data platform, customer segmentation and repeat purchase tracking
Take customer data platform. Here is what happens, in order, from the moment the lead appears:
- Leads arrive from every source automatically
- Rules assign each lead
- Pipelines are set up for customer data platform
- Calls, chats and emails sit on one timeline
What comes back to your team
Nobody asks who called a lead, and nothing is lost when someone leaves.
Where this sits in Find, Filter, Follow
CRM is part of the Follow stage. Leads and call outcomes flow between every tool, so you can start here and add the rest later.
What it costs
CRM is included in the Custom (₹8/min*) and Enterprise (₹10/min*) plans, alongside AI calling.
Compare all plans. *Rates may vary based on client requirements.
FAQs
How does WeScaler handle customer data platform?
CRM handles customer data platform automatically: leads are reached fast, qualified with your questions and handed to your team with a summary in the CRM.
What does it cost for D2C teams?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
Does it integrate with my existing tools?
Yes. WeScaler connects to 99acres, MagicBricks, Housing.com, Meta and Google lead ads, Google Sheets and webhooks, and syncs with Salesforce, Zoho, LeadSquared and HubSpot.