AI media buying for D2C: ROAS optimisation, sale season budget pacing and CAC reduction
WeScaler Ad Budget Optimizer moves Meta and Google budget daily toward the lowest cost per qualified lead. For D2C and Shopify brands, it covers ROAS optimisation, sale season budget pacing and CAC reduction.
A familiar story in D2C
Priya scrolls past your product on Instagram at midnight. The ad that stops her thumb, and the budget behind it, decides whether she ever reaches your checkout.
Ad platforms reward cheap form fills, and many of those people never answer the phone.
How Ad Budget Optimizer changes it
The budget optimizer reads call outcomes and moves spend every day toward the ads that produce interested leads.
For D2C and Shopify brands, it is set up around three jobs. For ROAS optimisation, budget moves daily toward the ads that bring interested leads. The same flow covers sale season budget pacing and CAC reduction, each with its own script and rules.
Step by step: ROAS optimisation, sale season budget pacing and CAC reduction
Take ROAS optimisation. Here is what happens, in order, from the moment the lead appears:
- Connect Meta and Google ad accounts
- Call outcomes mark which leads are interested
- Budget shifts daily for ROAS optimisation
- A weekly report shows cost per interested lead
What comes back to your team
Budget shifts to what works without waiting for a monthly review.
Where this sits in Find, Filter, Follow
Ad Budget Optimizer is part of the Find stage. Leads and call outcomes flow between every tool, so you can start here and add the rest later.
What it costs
Ad Budget Optimizer is included in the Custom (₹8/min*) and Enterprise (₹10/min*) plans, alongside AI calling.
Compare all plans. *Rates may vary based on client requirements.
FAQs
How does WeScaler handle ROAS optimisation?
Ad Budget Optimizer handles ROAS optimisation automatically: leads are reached fast, qualified with your questions and handed to your team with a summary in the CRM.
What does it cost for D2C teams?
AI calling runs from ₹3 to ₹10 per connected minute*. Starter (₹3) and Growth (₹6) are prepaid packs of 5,000 minutes; Custom (₹8) and Enterprise (₹10) are custom builds. *Rates may vary based on client requirements.
Does it integrate with my existing tools?
Yes. WeScaler connects to 99acres, MagicBricks, Housing.com, Meta and Google lead ads, Google Sheets and webhooks, and syncs with Salesforce, Zoho, LeadSquared and HubSpot.